A portfolio instance by Guillaume Berry
So Many Knobs
Work
Craft
Branding
Naming
Brand personality
Art direction
Brand identity
Brand guidelines
Motion theory
Digital experiences
Information architecture
Concept
Prototyping
User experience
Visual design
Product design
Data visualisation
Design systems
Type design
Design draft
Design expansion
Font production
Font engineering
Delivery and after care
Design leadership
Advocate design services
Hiring, onboarding and mentoring
Team organisation and development
Skills growth plans
Presentation skills coaching
Selected clients
A. Lange & Söhne
AI Wave
Audemars Piguet
Becton Dickinson
Breguet
Caran d’Ache
Cinémathèque suisse
City of Geneva
Doctors without Borders
EPFL
Eurosport
Gestalten
Profile
22+ years of design experience at agencies and creative studios. Currently working at Liip. I design and produce fonts for Marmite Defontes, my type foundry.
I am friendly, caring, optimistic, a team player. I collect airline spoons and vinyls. I do puns and dad jokes. I love using metaphors. I stay humble. I’m resilient. Oh, and I’m also a coffee snob.
Disciplinary fluid
My work spans across many industries, from quick surgical deliveries to complex and long projects. I have the ability to adapt in a lot of contexts, from strategy to production, from crafting ideas to making sh*t happen. I’ve learned to deal with what some call ‘uncertainty’ and turn constraints into opportunities.
Genuinely curious
I feel very fortunate in having collaborations with very different people and being able to learn from them and their environment. Each discussion can spark ideas and lead to new questions. I nurture this trait of my personality. This curiosity keeps me going during research moments.
Positively picky
From my education to my first work experiences, I was trained to very high standards in terms of craft and outputs. This constant care for quality fuels my work and my attention to details.
Systems systems
Thank to my dad for introducing me to LEGO®. I think my will to understand how things work or how a situation comes to be, what the elements influencing it are ; is tied to these first moments of play and discovery. No matter if it’s a design system, a communication strategy or a font family: I want to lay out, organise or optimise the system behind it.
Contact
guillaume.berry • at • gmail.com